Adasuve
Adasuve, an atypical antipsychotic aimed at addressing agitation linked to schizophrenia or bipolar I disorder in adults, became the focal point of a new branding campaign—one in which I played a pivotal role. This innovative campaign centered around real patient narratives, providing insights into the daily challenges of living with schizophrenia or bipolar disorder. It showcased how Adasuve intervenes in the escalation of agitation, offering relief and enabling individuals to communicate with a psychiatrist.
My responsibilities extended beyond the campaign's ideation. I ensured its seamless integration into various mediums, translating it into a compelling print sales brochure, digital sales aid, web assets, and trade show materials. Each element was crafted to convey the efficacy and compassionate impact of Adasuve on individuals' lives.
Adasuve Website
This work was created during my time at Elevate Healthcare Marketing
My Role
- Campaign development
- Brochures
- Digiral sales aid
- Trade show booth
- Website assets
