Foundation Fighting blindness
The Foundation Fighting Blindness is committed to an urgent mission: driving research aimed at preventing, treating, and curing retinitis pigmentosa, macular degeneration, Usher syndrome, and a wide spectrum of retinal degenerative diseases.
I played a pivotal role in the organization's brand overhaul, contributing significantly to the redesign by developing a new logo and visual identity. This encompassed generating comprehensive brand guidelines and crafting a marketing campaign that spanned diverse assets, including banner ads and journal advertisements. A key focus throughout was ensuring adherence to ADA guidelines for optimal readability.
Moreover, I took on the responsibility of developing a sub-branding strategy for their annual Vision Walk—an event dedicated to raising funds for the various research organizations they support.
Foundation Fighting Blindness Website (Not my design)
This work was created during my time at Elevate Healthcare Marketing
My Role
- Logo design
- Brand guidelines
- Journal ads
- Banner ads
