anchor
Anchor stands as a men's fashion brand tailored for Gen Z, driven by a profound mission to preserve our oceans. Their entire clothing line is crafted from recycled materials sourced from ocean debris, symbolizing a commitment to environmental stewardship. With an ambitious goal to achieve complete sustainability within the next five years, the brand holds a steadfast vision. My role centered around crafting a brand and visual identity that prominently showcased an anchor motif, paired with a deep-sea color palette.
My Role
- Logo design
- Visual identity
- Packaging
- Mobile
