b-iconic
B-Iconic stands as a moderately priced fashion boutique, uniquely organized by color and commonly located in airport and casino settings.
As a key member of the team, I contributed significantly to developing the store's logo, visual identity, and participated in devising the naming and merchandising strategy. Our aim was to cultivate a serene atmosphere amidst the bustling, overstimulating environments of airports and casinos by crafting a simple, minimalistic identity.
My Role
- Naming
- Merchandising strategy
- Logo
- VisualiIdentity
- Environmental graphics
- Packaging
